George and his brother have owned and operated Santini Brothers Moving and Storage for the past 50 years. You can always count on George to follow his motto, “Do the doin,’” which means that you have to do whatever it takes to get a job done and make money.
George attributes his success to never being afraid of getting his hands dirty.
Born in Brooklyn, George grew up in a family of 12 siblings. He never had anything handed to him, and his older brothers toughened him up. As the two youngest in the family, George and his younger brother, Joe, worked their way up from nothing. He truly graduated from the school of hard knocks. George’s natural charm and swagger make him a boss who commands respect.
George has two adult children, Nick and Nicole. George is constantly trying to teach Nick to be more proactive and conscientious of the way he represents the family business. He would like to leave the business in Nick’s hands but worries that Nick isn’t ready to take the reins.
George is the kind of man who can smooth talk and schmooze anyone. Whenever on the job and in a bind, George can usually charm the customer and calm them down. George has to do this a bit more often than he would like, because Nick and Joe Jr. frequently make mistakes as they learn the ropes.
Appreciating the finer things in life, George enjoys attractive women, a nice bottle of wine and a Frank Sinatra album. He has worked hard to get himself to this point, and he feels a sense of pride and achievement every time he talks about the Santini name. To George, it seems like the young guys just want everything handed to them. They didn’t have to struggle like he did to get where they are. George has his work cut out for him if he wants to whip the boys into shape.