Speeches & Audio

Pete Rozelle on Marketing of Football

(1) tv-pg

Pete Rozelle on Marketing of Football

(1 min) tv-pg

Pete Rozelle was the longest-serving commissioner of the NFL. He guided the league through a "war" and subsequent merger with the AFL, negotiated lucrative television contracts and led American football to unprecedented financial success. In an address, he raises concerns about turning sports into an entertainment show for a television audience.