Pete Rozelle on Marketing of Football and related media

Pete Rozelle on Marketing of Football

Pete Rozelle was the longest-serving commissioner of the NFL. He guided the league through a "war" and subsequent merger with the AFL, negotiated lucrative television contracts and led American football to unprecedented financial success. In an address, he raises concerns about turning sports into an entertainment show for a television audience.

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  • Pete Rozelle on Marketing of Football
    Pete Rozelle on Marketing of Football

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    Pete Rozelle was the longest-serving commissioner of the NFL. He guided the league through a "war" and subsequent merger with the AFL, negotiated lucrative television contracts and led American football to unprecedented financial success. In an address, he raises concerns about turning sports into an entertainment show for a television audience.

    Audio Clip (0:43)

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