March 28

This Day in History

Hollywood

Mar 28, 1920:

Fairbanks and Pickford marry

Hollywood stars Douglas Fairbanks and Mary Pickford marry on this day in 1920, just three and a half weeks after Pickford's divorce from her first husband, actor Owen Moore. Pickford and Fairbanks had been business partners since the previous year, when they teamed up with Charlie Chaplin and director D.W. Griffith to form United Artists Corp. As a wedding present for Pickford, Fairbanks bought an estate boasting 22 rooms on 18 acres and Beverly Hills' first swimming pool. The couple dubbed the property "Pickfair."

Known as "America's Sweetheart," Mary Pickford was the first true movie star. Before Pickford, movie studios avoided identifying individual actors by name, for fear they would demand higher wages.

Pickford was born Gladys Smith in 1893. Her father, a laborer, was killed in a work-related accident when she was five. She helped support her mother and two younger siblings with her vaudeville act as "Baby Gladys." At age 14, she won a lead role on Broadway and adopted her stage name, Mary Pickford. Two years later, she signed with Biograph for $40 a week.

She appeared in many silent films, starting with The Violin Maker of Cremona, Her First Biscuits  and more than a dozen other films in 1909, working at a similar clip over the next few years. Pickford's golden curls soon won attention from movie audiences, even though they didn't know the actress's name. A shrewd negotiator, Pickford hopped from studio to studio, boosting her salary each time, and was soon billed by name. At age 18, she married her fist husband, Owen Moore. By 1912, she was earning $500 a week at Adolph Zukor's Famous Players Company. Four years later, her salary had grown to $10,000 a week, with a $300,000 bonus, plus her own production company, The Mary Pickford Co. Pickford exercised veto power over her films and had her pick of scripts, directors and co-stars. She typically played young, innocent girls but occasionally branched out: In 1929, she shaved her trademark curls and played a flapper in the talkie Coquette, for which she won an Oscar.

Pickford retired from acting in 1933, but continued to be a powerful movie producer and influential Hollywood force for many years. She and Fairbanks divorced in 1936, and she married actor Charles "Buddy" Rogers the following year. She remained a partner in United Artists until 1953. In 1975, she received a special Oscar for her contributions to American film. She died in 1979.

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