While Nixon’s order plainly called the newly placed holiday Washington’s Birthday, it was not long before the shift to Presidents’ Day began. The move away from February 22 led many to believe that the new date was intended to honor both Washington and Abraham Lincoln, as it now fell between their two birthdays. Marketers soon jumped at the opportunity to play up the three-day weekend with sales, and “Presidents’ Day” bargains were advertised at stores around the country.
By the mid-1980s Washington’s Birthday was known to many Americans as Presidents’ Day. This shift had solidified in the early 2000s, by which time as many as half the 50 states had changed the holiday’s name to Presidents’ Day on their calendars. Some states have even chosen to customize the holiday by adding new figures to the celebration. Arkansas, for instance, celebrates Washington as well as civil rights activist Daisy Gatson Bates. Alabama, meanwhile, uses Presidents’ Day to commemorate Washington and Thomas Jefferson (who was born in April).
Washington and Lincoln still remain the two most recognized leaders, but Presidents’ Day is now popularly seen as a day to recognize the lives and achievements of all of America’s chief executives. Some lawmakers have objected to this view, arguing that grouping George Washington and Abraham Lincoln together with less successful presidents minimizes their legacies. Congressional measures to restore Washington and Lincoln’s individual birthdays were proposed during the early 2000s, but all failed to gain much attention. For its part, the federal government has held fast to the original incarnation of the holiday as a celebration of the country’s first president. The third Monday in February is still listed on official calendars as Washington’s Birthday.