In a campaign speech during his run for president in 1964, Sen. Barry Goldwater talks about his ideas on national defense.

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When Ronald Reagan, as spokesperson for General Electric, gives his “Time for Choosing” speech in support of Barry Goldwater’s 1964 presidential run, he establishes himself as an important player in the Republican Party and jumpstarts his political career.

On July 16, 1964, Sen. Barry Goldwater accepted the presidential nomination at the Republican National Convention in San Francisco. In his speech, he strikes a controversial note as he calls for "extremism" in dealing with America's Cold War enemies.

Senator Barry M Goldwater announced his candidacy for the U.S. presidency on January 3, 1964. The leader of the conservative wing of the Republican Party succeeded in winning the presidential nomination at the Republican National Convention in July. The very outspoken critic of opponent President Lyndon B. Johnson and his civil rights legislation was defeated.

Lyndon Johnson beats Barry Goldwater for the presidential election in 1964.

Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.

Tom Oliphant, of the Boston Globe and political campaign staffers talk about the lack of technology in past presidential campaigns and the advances made since then.