Campaign Spot: We Will Bury You (1964) (1:01)
If Democrats could use children to remind the public how dangerous the world can be, so can Republicans. In this ad for his defense, Goldwater implies that LBJ is soft on Communism, and only he could protect America.
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Related Videos (10)
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Campaign Spot: We Will Bury You (1964)
Campaign Spot: We Will Bury You (1964)Video Clip (1:01)
Video Clip (1:01)
If Democrats could use children to remind the public how dangerous the world can be, so can Republicans. In this ad for his defense, Goldwater implies that LBJ is soft on Communism, and only he could protect America.
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Campaign Spot: Failure (1968)
Campaign Spot: Failure (1968)Video Clip (1:00)
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Similar to Convention, Nixon points out Americas major frustrations and links them to breakdowns in the Democratic leadership.
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Campaign Spot: Convention (1968)
Campaign Spot: Convention (1968)Video Clip (0:55)
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For his second run for the presidency, Nixon hired filmmaker Eugene Jones to produce ads that captured the turbulence and unrest in the nation at the time. Convention was one in a series -- mimicking the uneasy mood and tension in the US, suggesting that Nixon was the only man to bring the country together again.
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Campaign Spot: Ike For President (1952)
Campaign Spot: Ike For President (1952)Video Clip (1:03)
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Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.
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Campaign Spot: McGovern Defense (1972)
Campaign Spot: McGovern Defense (1972)Video Clip (1:01)
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In this ad, McGoverns defense cuts are criticized, questioning the candidates priorities for national security.
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Campaign Spot: Taxi Driver and the Dog (1956)
Campaign Spot: Taxi Driver and the Dog (1956)Video Clip (4:21)
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In 1956, America was facing the threat of Communism, conflict in the Middle East over the Suez Canal, and domestic issues of wages, education, and family values. This spot dramatizes a regular guy out on his nightly walk with his dog aiming to assure that Eisenhower is a neighbor who just happens to have the most important job in the world, and would make the right choices, keeping Americans safe and prosperous.
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Campaign Spot: Best Qualified (1960)
Campaign Spot: Best Qualified (1960)Video Clip (1:01)
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After some misinterpreted comments by President Eisenhower about Nixon that JFK used in a campaign ad against his opponent (Nixons Experience), Eisenhower fully endorses Nixon. But it was too little, too late. JFK won the election, by a slim margin.
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Campaign Spot: China (1972)
Campaign Spot: China (1972)Video Clip (1:02)
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One of Nixons lasting legacies was his trip to China to normalize relations between the two countries which had been cut off for 20 years. No American president had ever visited China. Nixons tip signaled a major change -- for both America and Chinas policies. And for Republicans, a huge reason to re-elect their candidate.
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Campaign Spot: Peace (1976)
Campaign Spot: Peace (1976)Video Clip (0:30)
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Gerald Ford took office after Nixon resigned in 1973. Ford attempted to distance himself from the Nixon presidency, showcasing himself as a normal guy. His campaign focused on an upbeat, positive view of America.
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Campaign Spot: The Truth About Taxes (1940)
Campaign Spot: The Truth About Taxes (1940)Video Clip (10:45)
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Democrat Franklin D. Roosevelt ran for an unprecedented third term in 1940. In this spot against him opponent Wendell Wilkie aimed to raise concern that this is the act of a budding dictator.
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Reagan Endorses Barry Goldwater
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When Ronald Reagan, as spokesperson for General Electric, gives his “Time for Choosing” speech in support of Barry Goldwater’s 1964 presidential run, he establishes himself as an important player in the Republican Party and jumpstarts his political career.
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Nixon’s First Inaugural Address
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After losing his first presidential bid to John F. Kennedy in 1960, former Vice President Richard Nixon brought the Republican Party back into power with a win in the 1968 presidential election. On January 20, 1969, he takes the oath of office and promises to heal a divided nation.
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Reagan’s First Inaugural Address
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With the country discouraged by high inflation, unemployment, gas shortages and the Iran hostage crisis, former California governor Ronald Reagan easily defeated incumbent President Jimmy Carter in the 1980 election. In his inaugural address on January 20, 1981, President Reagan promises to limit the reach of the federal government.
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Reagan and Mondale in 1984 Presidential Debate
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On October 21, 1984, President Ronald Reagan and former Vice President Walter Mondale engage in their second nationally broadcast debate. When Henry Trewhitt of the Baltimore Sun asks the president about his advancing age, Reagan turns the question on its head by promising not to make an issue of his opponent’s youth and inexperience.
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Reagan’s 1984 Presidential Nomination
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On August 23, 1984, President Ronald Reagan accepts his party's nomination for a second term. In his speech at the Republican National Convention, President Reagan promises a "springtime of hope" for America.
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Reagan and Carter in 1980 Presidential Debate
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Held on October 28, 1980, the debate between former California governor Ronald Reagan and incumbent President Jimmy Carter covers the issues of inflation, the energy crisis and terrorism. In his closing statement, Reagan makes an impact when he poses this question: "Are you better off now than you were four years ago?"
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Nixon's Second Inaugural Address
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After a landslide reelection victory, incumbent President Richard Nixon stresses America's role in the pursuit of world peace during his second inaugural address, delivered on January 20, 1973.
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Nixon Reelected to Presidency
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On November 7, 1972, incumbent President Richard Nixon won a second term in a landslide victory over Democrat George McGovern. In a brief statement from the Oval Office, President Nixon promises to bring "peace with honor" in Vietnam and to usher in a "new era of peace" with the Soviet Union.
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Margaret Chase Smith Cautions
Anti-Eisenhower Republicans
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In a speech delivered March 3, 1951, in Town Hall, New York, Sen. Margaret Chase Smith warns those in her party who are critical of Gen. Dwight D. Eisenhower, the likely presidential nominee, to tone down their rhetoric as a division grows in the GOP over the stationing of troops in post-World War II Germany.
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Colin Powell Declines Presidential Bid
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On November 8, 1995, Colin Powell put an end to speculation when he announced that he would not run for president in the next election.
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