Morning in America (4:34)
Morning in America was one of the greatest political ad campaigns because it promised a prouder, stronger, better America.
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Related Videos (10)
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Morning in America
Morning in AmericaVideo Clip (4:34)
Video Clip (4:34)
Morning in America was one of the greatest political ad campaigns because it promised a prouder, stronger, better America.
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Campaign Spot: Best Qualified (1960)
Campaign Spot: Best Qualified (1960)Video Clip (1:01)
Video Clip (1:01)
After some misinterpreted comments by President Eisenhower about Nixon that JFK used in a campaign ad against his opponent (Nixons Experience), Eisenhower fully endorses Nixon. But it was too little, too late. JFK won the election, by a slim margin.
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Campaign Spot: Peace (1976)
Campaign Spot: Peace (1976)Video Clip (0:30)
Video Clip (0:30)
Gerald Ford took office after Nixon resigned in 1973. Ford attempted to distance himself from the Nixon presidency, showcasing himself as a normal guy. His campaign focused on an upbeat, positive view of America.
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Campaign Spot: Southerner Jimmy Carter (1976)
Campaign Spot: Southerner Jimmy Carter (1976)Video Clip (0:49)
Video Clip (0:49)
Carter reminds his fellow southerners that there had not been a president from the deep South since 1848, in a radio commercial meant to appeal to the deep South. Ultimately Carter won this region, but Ford got more white southern votes.
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Campaign Spot: China (1972)
Campaign Spot: China (1972)Video Clip (1:02)
Video Clip (1:02)
One of Nixons lasting legacies was his trip to China to normalize relations between the two countries which had been cut off for 20 years. No American president had ever visited China. Nixons tip signaled a major change -- for both America and Chinas policies. And for Republicans, a huge reason to re-elect their candidate.
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Campaign Spot: Failure (1968)
Campaign Spot: Failure (1968)Video Clip (1:00)
Video Clip (1:00)
Similar to Convention, Nixon points out Americas major frustrations and links them to breakdowns in the Democratic leadership.
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Campaign Spot: Ice Cream (1964)
Campaign Spot: Ice Cream (1964)Video Clip (1:00)
Video Clip (1:00)
Another in the series of LBJs spots against Barry Goldwater. Ice Cream first aired on Saturday, September 12, 1964, days after the broadcast of the controversial Peace Little Girl/Daisy ad.
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Campaign Spot: Ike For President (1952)
Campaign Spot: Ike For President (1952)Video Clip (1:03)
Video Clip (1:03)
Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.
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Campaign Spot: Jimmy Carter's Bio (1976)
Campaign Spot: Jimmy Carter's Bio (1976)Video Clip (4:24)
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Georgia Governor Jimmy Carter was a Washington outsider, a position he stressed during his campaign.
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Campaign Spot: Kennedy, Kennedy (1960)
Campaign Spot: Kennedy, Kennedy (1960)Video Clip (1:01)
Video Clip (1:01)
This 1960 campaign spot makes use of JFK's relative youth and a repetitious jingle.
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George H. W. Bush Refuses More Debates
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As the 1988 presidential campaign got underway, a debate over debates emerged, with Gov. Michael Dukakis' camp pushing for three and four and Vice President George H. W. Bush standing his ground at two. In an address to the American people, Bush tries to bring the matter to a close.
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Reagan’s First Inaugural Address
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With the country discouraged by high inflation, unemployment, gas shortages and the Iran hostage crisis, former California governor Ronald Reagan easily defeated incumbent President Jimmy Carter in the 1980 election. In his inaugural address on January 20, 1981, President Reagan promises to limit the reach of the federal government.
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Reagan’s Second Inaugural Address
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Defeating Democratic nominee Walter Mondale with an unprecedented electoral vote margin, President Ronald Reagan secured a second term as president of the United States. In his inaugural address on January 21, 1985, Reagan introduces the idea of a "new American emancipation."
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Reagan and Mondale in 1984 Presidential Debate
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On October 21, 1984, President Ronald Reagan and former Vice President Walter Mondale engage in their second nationally broadcast debate. When Henry Trewhitt of the Baltimore Sun asks the president about his advancing age, Reagan turns the question on its head by promising not to make an issue of his opponent’s youth and inexperience.
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Reagan’s 1984 Presidential Nomination
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On August 23, 1984, President Ronald Reagan accepts his party's nomination for a second term. In his speech at the Republican National Convention, President Reagan promises a "springtime of hope" for America.
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The Speech
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It was the campaign speech that transformed a Hollywood actor into a national political figure. On october 27, 1964 Ronald Reagan delivered "The Speech."
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Herbert Hoover Campaigns for Reeelection
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In his 1932 acceptance speech for the Republican nomination for president, President Herbert Hoover promises to continue his reconstruction efforts if he has a chance at a second term.
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Johnson Will Not Seek Reelection
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Facing a country sharply divided over the Vietnam War, President Lyndon B. Johnson announces in a national television and radio broadcast on March 31, 1968, that he will not seek reelection to the presidency.
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First Lady Betty Ford Delivers President Ford's Concession
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In November 1976, President Gerald Ford was defeated in his re-election campaign by challenger Jimmy Carter. Because Ford was hoarse from campaigning, First Lady Betty Ford speaks on his behalf, informing the nation that the president officially conceded and offered his congratulations to the new president-elect.
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Thomas E. Dewey Speaks on Election Eve
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In his race against President Franklin D. Roosevelt, Republican candidate Gov. Thomas E. Dewey dwells on America's ills in a speech given on November 6, 1944.
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