How Disney Built America

Explore Walt Disney’s legacy and the Disney brand’s enduring worldwide influence.

About the Show

“How Disney Built America” is a nostalgia-filled ride that paints a vivid picture of the world of Walt Disney and the history-making empire he and his brother Roy Disney built. Each hour-long episode focuses on a different example of game-changing brilliance in Disney’s history including creating the world’s most recognizable characters, establishing the animated features industry, revolutionizing the concept of merchandising, and using groundbreaking design and engineering to construct Disneyland, Walt Disney World® Resort, and beyond. Viewers will hear from legendary Disney Imagineer Bob Gurr, a direct hire from Walt who developed over 100 designs for Disney theme park attractions, to gain surprising insights into the unique innovations and struggles involved in realizing the dreams of a visionary. The series utilizes rarely seen historical material, original dramatic recreations, and key interviews from Don Wildman, Margaret Kerrison, Douglas Brinkley, Mindy Johnson, and others to expand on how the brand is forever woven into the fabric of American life.

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