Season 4 (16)

5 Seasons | 55 Episodes, 3 Unlocked

Episode 16 Beer Run
S 4 E 16

Beer Run

Aired on Jul 23, 2023

At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new. What starts as an unappealing low-calorie beer will become the number one beer in America, and a battle between two all-time titans to be the king of light beer.

Episode 15 Dog Eat Dog
S 4 E 15

Dog Eat Dog

Aired on Jul 16, 2023

At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, the first dry dog food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry, and solidify dogs and cats as part of the American family.

Episode 14 Bring Home the Bacon
S 4 E 14

Bring Home the Bacon

Aired on Jul 09, 2023

A young upstart named Oscar Mayer creates one of the most iconic meat brands on the planet. While pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a 20-billion-dollar food empire.

Episode 13 Supermarket Sweep
S 4 E 13

Supermarket Sweep

Aired on Jun 25, 2023

At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.

Episode 12 Thirst Quenchers
S 4 E 12

Thirst Quenchers

Aired on Jun 18, 2023

Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.

Episode 11 Where There's Smoke
S 4 E 11

Where There's Smoke

Aired on Jun 11, 2023

Lighting up the backyard grill is an American summer tradition like no other. But 100 years ago, cooking outside was not nearly as popular or accessible. Most backyard grilling essentials hadn’t been invented yet, and many people didn’t even have backyards, while the hot dogs we know, and love were still relatively unknown in the marketplace. It would take industry titan Henry Ford, one relentless tinkerer named Kingsford, and a passionate butcher from the Oscar Mayer family to create the most iconic brands of the Summer and change the face of American backyards forever.

Episode 10 American Spirits
S 4 E 10

American Spirits

Aired on Apr 23, 2023

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors–a bitter, bottom-shelf whisky, and a flavorless foreign moonshine–and go on to save an industry, transform cocktail culture, and ultimately create two of the most popular brands in the country.

Episode 9 Peanut Butter Battle
S 4 E 9

Peanut Butter Battle

Aired on Apr 16, 2023

When an entrepreneur creates the first of its kind shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich known worldwide. And as competition heats up to be America’s favorite peanut butter, three famous brands battle it out to be number one.

Episode 8 Thanksgiving Dinner
S 4 E 8

Thanksgiving Dinner

Aired on Apr 09, 2023

Thanksgiving is the one night a year Americans celebrate by eating the same meal across the country. But 100 years ago, the spread varied from region to region, and some of the biggest staples of Thanksgiving Dinner weren’t around…until a few iconic brands used technological advances and brilliant innovation to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more. These food innovators made each part of the meal accessible to all and helped create the quintessential American meal.

Episode 7 When Food Freezes Over
S 4 E 7

When Food Freezes Over

Aired on Apr 02, 2023

Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.

Episode 6 The Chicken Coup
S 4 E 6

The Chicken Coup

Aired on Mar 26, 2023

A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast food chains in the world. Meanwhile, in New Orleans, a flamboyant former donut-shop owner takes a very different path to fried chicken supremacy when he innovates a spicy Cajun-style fried chicken. Eventually challenging America’s burger joint heavyweights, these two future fast-food kingpins find themselves on a collision course in an all-out chicken sandwich war that is still raging to this day.

Episode 5 Clash of the Coffee
S 4 E 5

Clash of the Coffee

Aired on Mar 19, 2023

Coffee’s quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet coffee. Then, this now-iconic chain creates an entirely new category of restaurant. All the while, a coffee and donut titan fights to keep his massive franchise empire from becoming irrelevant in a new era of gourmet coffee. These two icons will compete for America’s coffee drinkers and forever change a worldwide, multi-billion-dollar industry.

Episode 4 Candy Revolution
S 4 E 4

Candy Revolution

Aired on Mar 12, 2023

A cereal executive’s bold idea to finance the “Willy Wonka and the Chocolate Factory” movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.

Episode 3 Flight of the Buffalo Wing
S 4 E 3

Flight of the Buffalo Wing

Aired on Mar 05, 2023

Before chicken wings were America’s favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked. And as new wing-focused restaurant chains take the recipe out of Buffalo, they must find a way to cleverly market the new “Buffalo wings” to turn their restaurants into national icons, and chicken wings into a global phenomenon.

Episode 2 Holiday Treats
S 4 E 2

Holiday Treats

Aired on Feb 26, 2023

The top selling candy days of the year revolve around Easter, Valentine’s Day and Halloween. And it all started with a few bold pioneers.

Episode 1 Breakfast That Pops
S 4 E 1

Breakfast That Pops

Aired on Feb 19, 2023

Two heavy hitting cereal rivals duke it out for breakfast dominance. Competition heats up when an idea is stolen, beaten to the market, and is a runaway success. The ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.

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