Ruth Handler and her husband Elliot, founded the toy company Mattel, Inc in 1945. Fourteen years later, Ruth would introduce Barbie Millicent Roberts, better known as “Barbie” to the world. Inspired by watching her daughter play with make-believe paper dolls of adult women, Handler realized there was an important niche in the market for a toy that allowed little girls to imagine the future. Barbie’s appearance was modeled after a doll named the Bild Lilli, which had been inspired by a German comic-strip character. Originally marketed as a racy gag gift that men could buy in tobacco shops, the Lilli doll later became extremely popular with children. Mattel bought the rights to Lilli, and Handler created her own version. With the release of the new 2016 Barbie Fashionistas, take a look at Barbie's cultural revolution through the years.