Campaign Spot: Peace Little Girl (1964) and related media

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Campaign Spot: Peace Little Girl (1964) (1:00)

The Daisy ad, one of the most famous political ads of all time, aired only once, but was replayed on the news and elsewhere throughout LBJs campaign. The ad, which implies that a Goldwater presidency could lead to nuclear war, is believed to have played a major role in Johnsons defeat of his opponent.

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Related Videos (10)

  • Campaign Spot: Peace Little Girl (1964)
    Campaign Spot: Peace Little Girl (1964)

    Video Clip (1:00)

    The Daisy ad, one of the most famous political ads of all time, aired only once, but was replayed on the news and elsewhere throughout LBJs campaign. The ad, which implies that a Goldwater presidency could lead to nuclear war, is believed to have played a major role in Johnsons defeat of his opponent.

    Video Clip (1:00)
  • Campaign Spot: Ice Cream (1964)
    Campaign Spot: Ice Cream (1964)

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    Another in the series of LBJs spots against Barry Goldwater. Ice Cream first aired on Saturday, September 12, 1964, days after the broadcast of the controversial Peace Little Girl/Daisy ad.

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  • Campaign Spot: Telephone Hotline (1964)
    Campaign Spot: Telephone Hotline (1964)

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    Another classic spot in the history of campaign ads. Russia is calling. In the midst of the Cold War, who would you rather pick up the phone? By the vanguard Madison Avenue ad agency, Doyle Dane Bernbach (DDB).

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    Campaign Spot: Kennedy, Kennedy (1960)

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    This 1960 campaign spot makes use of JFK's relative youth and a repetitious jingle.

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  • Campaign Spot: Nixon's Experience (1960)
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    At the end of a long press conference, then President Dwight Eisenhower was asked about his Vice President, Richard Nixon. He hesitated and replied that he couldnt remember Nixons contributions

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    Georgia Governor Jimmy Carter was a Washington outsider, a position he stressed during his campaign.

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  • Campaign Spot: Southerner Jimmy Carter (1976)
    Campaign Spot: Southerner Jimmy Carter (1976)

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    Carter reminds his fellow southerners that there had not been a president from the deep South since 1848, in a radio commercial meant to appeal to the deep South. Ultimately Carter won this region, but Ford got more white southern votes.

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  • Campaign Spot: Convention (1968)
    Campaign Spot: Convention (1968)

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    For his second run for the presidency, Nixon hired filmmaker Eugene Jones to produce ads that captured the turbulence and unrest in the nation at the time. Convention was one in a series -- mimicking the uneasy mood and tension in the US, suggesting that Nixon was the only man to bring the country together again.

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    Campaign Spot: Failure (1968)

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    Similar to Convention, Nixon points out Americas major frustrations and links them to breakdowns in the Democratic leadership.

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    Spiro who? In 1968, Nixon chose the governor of Maryland as his Vice President running mate.

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    On October 21, 1984, President Ronald Reagan and former Vice President Walter Mondale engage in their second nationally broadcast debate. When Henry Trewhitt of the Baltimore Sun asks the president about his advancing age, Reagan turns the question on its head by promising not to make an issue of his opponent’s youth and inexperience.

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    Held on October 28, 1980, the debate between former California governor Ronald Reagan and incumbent President Jimmy Carter covers the issues of inflation, the energy crisis and terrorism. In his closing statement, Reagan makes an impact when he poses this question: "Are you better off now than you were four years ago?"

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