The Toys That Built America

Chronicling the untold stories that gave rise to the modern toy industry.

About the Show

“The Toys That Built America” returns for a third season to continue chronicling the untold stories and rivalries that gave rise to the modern toy industry. This season turns the lens on an exciting new selection of bold visionaries and creators behind history’s biggest-selling toys, games, and action figures as they build billion-dollar empires against the backdrop of a changing world in the 20th century. From robots and picture games to trivia and mind games, each one-hour episode brings nostalgic products to the forefront as driving forces behind untold cultural and economic shifts unveil competitive rivalries between iconic brands that changed the fabric of our nation forever. Blending dramatic reenactments and archival footage with surprising historical connections, unexpected facts, and expert interviews, “The Toys That Built America” brings to life the surprising tales of the men and women who created some of America’s most beloved and enduring toys.

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