November 30

This Day in History

Automotive

Nov 30, 1965:

Unsafe at Any Speed hits bookstores

On this day in 1965, 32-year-old lawyer Ralph Nader publishes the muckraking book Unsafe at Any Speed: The Designed-In Dangers of the American Automobile. The book became a best-seller right away. It also prompted the passage of the National Traffic and Motor Vehicle Safety Act of 1966, seat-belt laws in 49 states (all but New Hampshire) and a number of other road-safety initiatives. Today, Nader is perhaps best known for his role in national politics—and in particular for the controversial role he played in the 2000 presidential election—but Unsafe at Any Speed was the book that made him famous and lent credibility to his work as a consumer advocate.

"For over half a century," Nader's book began, "the automobile has brought death, injury, and the most inestimable sorrow and deprivation to millions of people." Technology existed that could make cars much safer, he argued, but automakers had little incentive to use them: On the contrary, "the gigantic costs of the highway carnage in this country support a service industry"—doctors, lawyers, police officers, morticians—and "there is little in the dynamics of the automobile accident industry that works for its reduction."

Nader's book popularized some harsh truths about cars and car companies that auto-safety advocates had known for some time. In 1956, at a series of Congressional hearings on traffic safety, doctors and other experts lamented the "wholesale slaughter" on American highways. (That year, nearly 40,000 people were killed in cars, and the number kept creeping upward.) Safety-conscious car buyers could seek out—and pay extra for—a Ford with seatbelts and a padded dashboard, but very few did: only 2 percent of Ford buyers took the $27 seatbelt option.

In Unsafe at Any Speed, Nader railed in particular against the Chevy Corvair, a sporty car with a swing axle and rear–mounted engine that was introduced in 1959. Nader argued that the car epitomized the triumph of "stylistic pornography over engineering integrity." (Its swing axle made the back end unstable, he said, causing it to "tuck under during turns and skid or roll over much more frequently than other cars did.) As it turned out, a 1972 government study vindicated the Corvair, finding that it was just as safe as any other car (Nader called that study "rigged") but the damage was done. The Corvair became an icon of dangerous, even deadly design, and the last one rolled off the assembly line in 1969.

Whether or not its particular examples were sound, Unsafe at Any Speed mobilized a mass movement, in which ordinary consumers banded together to demand safer cars and better laws. Today, seat belts, air bags, anti-lock brakes and other innovations are standard features in almost every new car.

Nader went on to advocate for a number of consumer causes and has run for president four times.

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