The Mega-Brands That Built America
New Episodes Sundays 9/8c; Stream Next Day3 Seasons | 19 Episodes
Pants on Fire
Premieres on Jul 20, 2025Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.
Fight for the Fast Lane
Aired on Jul 13, 2025American cars get a makeover when an engineer creates the first sports car.
Photo Bombs
Aired on Jul 06, 2025An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
Rise of the Office Machines
Aired on Jun 29, 2025To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world’s first photocopier and becomes a household name.
Hardware Warfare
Aired on Jun 22, 2025Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
Rise of the Internet Empires
Aired on Jun 15, 2025An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online–creating rival multibillion-dollar brands that become household names.
The Retail Reckoning
Aired on Jun 08, 2025Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
The World in Your Palm
Aired on Jun 01, 2025The biggest names in computers go head-to-head in a race to create the first portable computers. Through massive failures, shocking alliances, and the return of an American icon, they’ll usher in their first ever handheld device, and then top it with the revolutionary creation of the smartphone.