The Mega-Brands That Built America

New Episodes Sundays 9/8c; Stream Next Day
Season 3 (7)

3 Seasons | 19 Episodes

 10 Reinventing the Wheel
S 3 E 10

Reinventing the Wheel

Premieres on Aug 03, 2025

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.

 9 Wipe Out the Competition
S 3 E 9

Wipe Out the Competition

Premieres on Jul 27, 2025

Before toilet paper, Americans used just about anything–until the Scott brothers turn a mistake into an opportunity and invent the toilet paper roll, giving birth to a new billion-dollar industry.

 8 Pants on Fire
S 3 E 8

Pants on Fire

Premieres on Jul 20, 2025

Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.

Episode 7 Fight for the Fast Lane
S 3 E 7

Fight for the Fast Lane

Aired on Jul 13, 2025

American cars get a makeover when an engineer creates the first sports car.

Episode 6 Photo Bombs
S 3 E 6

Photo Bombs

Aired on Jul 06, 2025

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

Episode 5 Rise of the Office Machines
S 3 E 5

Rise of the Office Machines

Aired on Jun 29, 2025

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world’s first photocopier and becomes a household name.

Episode 4 Hardware Warfare
S 3 E 4

Hardware Warfare

Aired on Jun 22, 2025

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

Episode 3 Rise of the Internet Empires
S 3 E 3

Rise of the Internet Empires

Aired on Jun 15, 2025

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online–creating rival multibillion-dollar brands that become household names.

Episode 2 The Retail Reckoning
S 3 E 2

The Retail Reckoning

Aired on Jun 08, 2025

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

Episode 1 The World in Your Palm
S 3 E 1

The World in Your Palm

Aired on Jun 01, 2025

The biggest names in computers go head-to-head in a race to create the first portable computers. Through massive failures, shocking alliances, and the return of an American icon, they’ll usher in their first ever handheld device, and then top it with the revolutionary creation of the smartphone.

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