In fact, only one of the four men who threw the party of the century had any experience helming a music festival. Earlier that year, Florida-based promoter Michael Lang had organized a concert in Miami that drew 40,000—the largest concert in history up to that time. Lang’s friend Artie Kornfeld worked for Capitol Records, but had never worked on anything the size of Woodstock. Their partners had even less experience. John Roberts and Joel Rosenman were the Ivy League-educated sons of wealthy businessmen, and Roberts was the heir to a pharmaceutical fortune. The group came together when Roberts and Rosenman, looking for investment opportunities, agreed to back Lang and Kornfeld’s idea for a recording studio in Woodstock, New York, a popular arts community in New York’s Ulster County that was home to musicians Bob Dylan, The Band, Jimi Hendrix and others. The four men soon abandoned plans for the studio, however, and instead decided to throw a large, outdoor, rock festival. They kept the Woodstock name because of its connection to Bob Dylan, though Dylan himself never played at the festival.