Learn more about the 37th U.S. president, Calvin Coolidge, and why he had the nickname "Silent Cal."
The ability to identify with other points of view can be a breakthrough leadership trait for a president. Presidential historian Doris Kearns Goodwin highlights how empathy impacted President Johnson’s role in shaping the Civil Rights Act and the Great Society.
From Franklin Roosevelt to Abraham Lincoln, America’s most iconic presidents knew that getting away from the White House could help them become better leaders. Presidential historian Doris Kearns Goodwin explores the key to this presidential leadership trait.
The Daisy ad, one of the most famous political ads of all time, aired only once, but was replayed on the news and elsewhere throughout LBJs campaign. The ad, which implies that a Goldwater presidency could lead to nuclear war, is believed to have played a major role in Johnsons defeat of his opponent.
Over the course of his life, Thomas Jefferson developed a list of ideas for those wishing to be on their best personal behavior. A Dozen Canons of Conduct in Life, is a list he sent to his granddaughter, Cornelia Jefferson Randolph.
Friedrich and Elisabeth Trump came to New York City as immigrants from Germany in 1902. The Trumps' early days in America were not unlike their counterparts, struggling to find footing in a new and unfamiliar country. However, the elder Trumps planted the seeds that would grow the family into a household name.
For his second run for the presidency, Nixon hired filmmaker Eugene Jones to produce ads that captured the turbulence and unrest in the nation at the time. Convention was one in a series -- mimicking the uneasy mood and tension in the US, suggesting that Nixon was the only man to bring the country together again.
After some misinterpreted comments by President Eisenhower about Nixon that JFK used in a campaign ad against his opponent (Nixons Experience), Eisenhower fully endorses Nixon. But it was too little, too late. JFK won the election, by a slim margin.
Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.
Presidential historian Doris Kearns Goodwin describes how past presidents, including Abraham Lincoln, Teddy Roosevelt, Franklin Roosevelt, John F. Kennedy, and Ronald Reagan, mastered the technology of their times to bring their message to the masses.