Dwight D. Eisenhower becomes the 34th President of the United States at the Capital Building in 1953.

Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.

As the Civil War teetered, Lincoln weighed the Emancipation Proclamation—an audacious act that reshaped the nation’s course.

Doris Kearns Goodwin shares how President Lyndon B. Johnson, despite fierce resistance, rose to meet a defining moment in U.S. history.