Dwight D Eisenhower: An American Hero

As global tensions spiral toward the brink, Eisenhower must decide how far he’s willing to go to project American power.

Dwight D. Eisenhower becomes the 34th President of the United States at the Capital Building in 1953.

Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.

In July 1969, Lady Bird Johnson championed a wildflower conservation campaign in Texas, focusing on planting native species along highways to enhance the state’s natural beauty and preserve its unique flora.