The 1928 Transcontinental Foot Race, better known as the “Bunion Derby,” was one of the most ambitious sporting spectacles of the Roaring ’20s. The grueling 3,422-mile race promised to promote the newly established Route 66, but it left its mastermind, sports promoter Charles “C.C.” Pyle, nearly bankrupt.
Nicknamed “Cash and Carry,” Pyle was America’s first sports agent and one of the era’s savviest promoters. By age 45, he owned five theaters, had negotiated a $100,000 contract between star running back Red Grange and the Chicago Bears and represented amateur tennis players as they turned professional.
But within a year, Pyle was $100,000 in debt and facing numerous lawsuits over unpaid wages and bills. His grandest promotion—the Bunion Derby—had become his costliest failure.
A Fleet of Runners and a Traveling Circus on Route 66
Route 66 was just a year old in 1927 when Pyle and a group of Route 66 Highway Association members conceived the idea for a cross-country race to promote the Chicago-to-Los Angeles highway. Participants would race east on Route 66, reach Chicago, then continue all the way to New York City.