Long before the term “psychological operations”—or “psyops”—entered modern military jargon, the art of manipulating perception to influence enemy behavior has shaped the course of history. From the famed Trojan Horse ruse to Gulf War leaflets and covert broadcasts, psyops have played a vital, often hidden role in warfare. These tactics aim not to wound the body but to unnerve the mind—demoralizing, confusing or coercing without firing a shot.
The most effective psyops have weaponized the universal and timeless levers of human behavior—fear, faith, illusion, disinformation, the desire to belong—to undermine, deceive or destabilize an opponent. But some psyops have proven more ingenious than others. Here are seven: