El Día de los Muertos is not, as is commonly thought, a Mexican version of Halloween, though the two holidays do share some traditions, including costumes and parades. On the Day of the Dead, it’s believed that the border between the spirit world and the physical world dissolves. During this brief period, the souls of the dead awaken and return to feast, drink, dance and play music with their loved ones. In turn, the living treat the deceased as honored guests, leaving their favorite foods and other offerings at gravesites or on ofrendas built in their homes. Ofrendas are often decorated with candles, bright marigolds called cempasúchil, and red cock’s combs, along with foods such as tortillas and fruit.
The most prominent symbols of the Day of the Dead are calacas (skeletons) and calaveras (skulls). In the early 20th century, printer and cartoonist José Guadalupe Posada featured skeletal figures in his artwork to mock politicians and comment on revolutionary politics. His best-known work, La Calavera Catrina (“Elegant Skull”), depicts a female skeleton with makeup and dressed in elegant clothing. The 1910 etching was meant as a critique of Mexicans adopting European fashions over their own heritage and traditions. La Calavera Catrina later became one of the most recognizable icons of the Day of the Dead.
During modern Day of the Dead celebrations, people often wear skull masks and eat sugar candies shaped like skulls. The pan de ánimas of Spain’s All Souls Day rituals is echoed in pan de muerto, the traditional sweet bread of today’s Day of the Dead festivities. Other foods and drinks tied to the holiday—but enjoyed year-round—include spicy dark chocolate and the corn-based beverage atole. You can wish someone a happy Day of the Dead by saying, “Feliz Día de los Muertos.”
Movies Featuring Day of the Dead
Traditionally, the Day of the Dead was celebrated mostly in rural, Indigenous areas of Mexico, but beginning in the 1980s, it spread into the cities. UNESCO recognized the holiday’s growing prominence in 2008 when it added Mexico’s “Indigenous festivity dedicated to the dead” to its list of Intangible Cultural Heritage of Humanity.
In recent years, the tradition has developed even more due to its visibility in pop culture and its growing popularity in the United States, where more than 68 million people identified as being of partial or full Mexican ancestry as of 2024, according to the Pew Research Center.
Inspired by the 2015 James Bond film Spectre, which featured a large Day of the Dead parade, Mexico City held its first parade for the holiday in 2016. In 2017, several major U.S. cities—including Chicago, Los Angeles, San Antonio and Fort Lauderdale—hosted Day of the Dead parades. That November, Disney and Pixar released the animated blockbuster Coco, a $175 million homage to the Mexican tradition in which a young boy is transported to the Land of the Dead and reunites with his long-lost ancestors.
Though the customs and scale of Day of the Dead celebrations continue to evolve, the heart of the holiday has remained the same for thousands of years. It’s a time to remember and celebrate those who have passed, while also portraying death more positively—as a natural part of the human experience.