Laemmle planted a newspaper story in February 1910 that the “Biograph Girl” had been struck and killed by a streetcar, and then took out an advertisement in an industry newspaper to debunk the story. “We Nail a Lie” declared the IMP advertisement, which blamed rival studios for the deception of its own creation and announced that not only was Lawrence alive, but that she would star in its next film.
Audiences could now put a name to that familiar face, and to let fans see for themselves that Lawrence was indeed still breathing, Laemmle scheduled a public appearance in St. Louis to promote her upcoming movie. The St. Louis Times reported that the crowd awaiting her train was as large as the one that greeted President William Howard Taft on his last visit to the city. The hundreds of fans who packed the train platform to get a glimpse of their screen idol mobbed Lawrence, and the actress nearly fainted in the crush. “I had no idea that so many people were interested in me,” the shocked actress told the St. Louis Times. “It seems so strange that so many people would gather at the train to welcome one they had never seen, only in pictures.”
Lawrence became the first actor to be credited by name on a motion picture. She made approximately 50 films for IMP in 1910 but left for the Lubin Manufacturing Company before the end of the year. In 1912 she launched the independent Victor Company, which was eventually brought under the umbrella of Laemmle’s new venture, Universal Pictures.
More than just a pretty face, Lawrence in 1914 invented an “auto signaling arm,” a mechanical turn signal that raised or lowered a flag on a car’s rear bumper with the push of an electrical button. She also developed a mechanical signal that flipped a stop sign from the back bumper whenever a driver hit the brakes. Lawrence never patented her inventions, however, and never realized any money for her ideas.
While other silent movie stars such as Mary Pickford and Charlie Chaplin began to eclipse her fame, Lawrence suffered serious injuries while filming a fire stunt in 1915. The accident derailed her career. She was racked with pain and bed-ridden for months at a time. Her marriage fell apart.