In 1808, a retired banker and gentleman farmer named Elkanah Watson paraded two Merino sheep around the town square of Pittsfield, Massachusetts. Watson was trying to convince Massachusetts farmers to raise the new breed for its high-quality wool. Watson later helped found the Berkshire Agricultural Societ and quickly learned a valuable lesson: To draw a crowd to an agricultural exhibition, you need to entertain them. Starting in 1810, they added plowing competitions with cash prizes, craft contests, live music and good food.
“This is the formula that continues to define state fairs,” says Mary Savig, a curator of contemporary American craft at the Smithsonian American Art Museum. “I think a lot of people go for the animal competitions and to see the baby sheep, but they also go because they want a corn dog and to ride a roller coaster.”