The corporate promotions didn’t stop there. A 1999 Associated Press report described dozens of branches across the nation offering free food; music from barbershop quartets, local bands and schools; free scratch-off lottery tickets in Virginia; and even screen tests for the “Got Milk” campaign in Laguna Beach, California.
“A radio station in Bridgman, [Michigan], will offer aspirin to tax filers in that community, while in Pittsburgh a local drug store chain is providing samples of [the antacid] Mylanta,” the AP reported. Elsewhere, Uncle Sam appeared at various post offices in Connecticut, Florida, Pennsylvania, Texas and West Virginia.
One long-standing Tax Day tradition took place in Lawrence, Kansas. According to a 2011 New York Times article, the Alferd Packer Memorial String Band performed at the post office for decades, playing the “William Tell Overture” as last-minute filers headed inside. “Usually on Tax Day people are so blah, but people were dancing and singing and having fun,” postmaster Judy Raney told the newspaper.
And in New York City in the 2000s, the sidewalk outside the James A. Farley Post Office became what one New York Times writer called “our own cour des miracles” [or “court of miracles”], filled with activists, street performers and costumed marketers, including “people who put a bed on the street to advertise a hotel.”
E-filing Breaks Up the Party
As technology changed, Tax Day parties faded. E-filing became available in 1986, though adoption was slow. But by 2011, more than three-quarters of Americans were filing electronically, according to IRS data, and fewer and fewer post offices were staying open late on Tax Day. By 2025, roughly 94 percent of Americans filed their individual tax returns online, the service reports.
Still, Smith says it’s fun to remember the Tax Day party era. “People were so creative, with all the giveaways and the radio stations broadcasting live all day from the post office,” he says. “It was quite a memorable time.”