On October 6, 1993, the director of the FBI held a nationally televised press conference to announce a $1 million reward for information leading to the arrest of a “most wanted” terrorist known to the FBI as “UNABOM.”
For 15 years, UNABOM, who would eventually kill three people and wound nearly two dozen others with homemade explosive devices, had eluded authorities. At the press conference, FBI Director Louis Freeh introduced a new 1-800 tip line, announced the creation of a special UNABOM task force and released a police sketch of the suspect.
The color image, based on a description given by the only person to see the terrorist face to face, was originally drawn in 1987. It showed a white male in his 30s with a thin blond mustache, his narrow face obscured by dark sunglasses and a hood.
The FBI hoped that the high-profile press conference and million-dollar reward would lead to a breakthrough in the UNABOM case, which had dogged investigators since 1978. Instead, the announcement was eclipsed by an even bigger story that day: Michael Jordan’s (first) retirement from basketball.
The members of the UNABOM Task Force knew that they still needed the public’s help to catch the killer, so they decided to refresh the investigation with a new police sketch.
In 1994, the FBI released a new drawing of the man now known as the Unabomber. Drawn in dark pencil, the black-and-white sketch showed a mustachioed man with a square jaw, large aviator sunglasses and a gray hood pulled down tightly over his curly hair. Almost overnight, the moody portrait—lifelike and captivating—became one of most recognizable images in America.
When the Unabomber was finally caught in 1996, it had little to do with the widespread circulation of his 1994 police sketch. Yet after his arrest, the indelible image of the Unabomber appeared on T-shirts, coffee mugs and keychains.