VELCRO®, that ubiquitous fastening system found in everything from sneakers to spacecraft, not only revolutionized how we connect materials, but is also prime example of biomimicry–the art of imitating nature to solve human problems. And it all started with a dog.
The Spark of an Idea
Swiss engineer Georges de Mestral had a penchant for invention early on. He designed and patented a toy airplane at the age of 12, says Dorna Schroeter, author of the children’s book How An Idea From Nature Changed Our World: The Story of Velcro and retired biomimicry and sustainability educator.
Fast-forward to his 30s, and his inquisitiveness led to a groundbreaking discovery in 1941 during a hunting trip in the Alpine countryside. While brushing his dog’s fur afterward, he noticed burrs from a burdock plant clinging to his pants and the animal’s coat. Curious, he put the burrs under a microscope.
“He found that a burr was covered in thousands of tiny hooks, which allowed it to firmly cling to his clothing and his dog’s coat,” says Rini Paiva, executive vice president for selection and recognition for the National Inventors Hall of Fame. “Seeing the efficiency of the burr’s hooks, de Mestral was inspired to apply the same kind of design to develop a product.”
According to the Smithsonian’s Lemelson Center for the Study of Invention and Innovation, the hooks on the burrs “looked like a monster’s mouthful of spiked fangs,” and, realizing he could create a fabric fastener that acted like the burrs, de Mestral soon began experimenting with how to replicate the mechanism artificially using small hooks and loops.
Trial and Triumph
At first, few people took de Mestral seriously. It wasn’t until he collaborated with a French textile manufacturer that his idea began to take shape. Initially, Schroeter says, they used cotton, but it wore out too quickly. Through trial and error, they discovered nylon was durable “and would hold up to this pulling apart and separating and putting together.” She adds that he designed a loom to make loops and then trimmed the tops off some with scissors to create the hooks.
It took nearly a decade to perfect the design and receive a patent for his invention of VELCRO®, which is a combination of the French words “velours” (velvet) and “crochet” (hook) in 1955.
While the word “velcro” has become synonymous with the reusable hook and loop fastener, such as Kleenex for tissues, it’s a brand name, not a generic term. In fact, the company has pleaded with people to not use the term "velcro," unless referring specifically to their brand. As they say in a 'Don't Say Velcro' campaign, launched in 2017, "please, do not say 'velcro shoes' (or 'velcro wallet' or 'velcro gloves')—we repeat 'velcro' is not a noun or a verb. VELCRO® is our brand."