By: HISTORY.com Editors

1918

GM buys Chevrolet

Published: November 13, 2009Last Updated: May 27, 2025

On May 2, 1918, General Motors Corporation (GM), which will become the world’s largest automotive firm, acquires Chevrolet Motor Company.

GM had been founded a decade earlier by William C. “Billy” Durant, a former carriage maker from Flint, Michigan, whose Durant-Dort Carriage Company had taken control of the ailing Buick Motor Company. On September 16, 1908, Durant incorporated Buick into a new entity, General Motors, which by the end of that decade had welcomed other leading auto manufacturers–including Oldsmobile, Cadillac and Oakland–into its fold. In 1910, with GM struggling financially, stockholders blamed Durant’s aggressive expansionism and forced him out of the company he founded. In November 1911, he launched Chevrolet Motor Company, named for his partner, the Swiss race car driver Louis Chevrolet.

Flashback: GM's 50 Millionth Car Parade

On November 23, 1954, General Motors celebrated their 50 millionth car by throwing a massive parade in Flint, Michigan – the home of Chevrolet's Motor Division. The celebration featured bands, dancers, floats, and the 50 millionth car itself, a gold-plated Chevrolet Bel Air Sport Coupe.

Still the owner of a considerable portion of GM stock, Durant began to purchase more shares in the company as his profits from Chevrolet allowed. In a final move to regain control, Durant offered GM stockholders five shares of Chevrolet stock for every one share of GM stock. Though GM stock prices were exorbitantly high, the market interest in Chevrolet made the five-for-one trade irresistible to GM shareholders. With the sale, concluded on May 2, 1918, Durant regained control of GM. Just two years later, however, he was pushed out for good by Pierre S. DuPont, whose family’s powerful chemical company had begun investing in the fledgling auto industry by buying GM stock in 1914. Pierre DuPont subsequently rose to the chairmanship of GM’s board and became president in 1920. In an agreement made that same year, DuPont paid off all of Durant’s debt; in exchange, the controversial founder left the company.

Durant refused to bow out of the automotive industry, however, founding Durant Motors in 1921 and producing a line of cars for the next decade. The onset of the Great Depression in the early 1930s put an end to Durant’s career in cars, and he threw his entrepreneurial energy behind a string of bowling alleys located near the Buick complex in Flint, Michigan. When this venture failed as well, Durant faded from the public eye. He died on March 18, 1947, at the age of 85, just weeks before the passing of another automotive pioneer: Henry Ford.

Explore the stories of the visionaries who built America’s vehicle landscape.

7-DAY FREE TRIAL

Commercial-free,

Cancel anytime

Stream Now

Exclusions & terms apply

Timeline

Also on This Day in History

Discover more of the major events, famous births, notable deaths and everything else history-making that happened on May 2nd

Related Articles

Art made of code named Kryptos sits on the grounds of the C.I.A. Headquarters in Virginia

Since 1990, the world's top codebreakers have been stumped by a mysterious sculpture called 'Kryptos.'

Marie Sklodowka Curie (1867 - 1934) in her laboratory. She shared a Nobel Prize in Physics in 1903 with her husband Pierre for their work in radioactivity. In 1911 she became one of the few people to be awarded a second Nobel Prize, this time in chemisty for her discovery of poloium and radium. Her daugther and son-in-law also shared a Nobel Prize for Chemistry in 1935 for work in radioactive materials. He went on to become the first chairman of the French atomic energy commission. France.

Marie Curie won not just one Nobel Prize in her lifetime, but two, for her groundbreaking work in radioactivity.

While the advent of train travel altered previously held concepts of time and distance, learn about 10 railways and train journeys that also changed the course of history.

About the author

HISTORY.com Editors

HISTORY.com works with a wide range of writers and editors to create accurate and informative content. All articles are regularly reviewed and updated by the HISTORY.com team. Articles with the “HISTORY.com Editors” byline have been written or edited by the HISTORY.com editors, including Amanda Onion, Missy Sullivan, Matt Mullen, Christian Zapata and Cristiana Lombardo.

Fact Check

We strive for accuracy and fairness. But if you see something that doesn't look right, click here to contact us! HISTORY reviews and updates its content regularly to ensure it is complete and accurate.

Citation Information

Article title
GM buys Chevrolet
Website Name
History
Date Accessed
August 22, 2025
Publisher
A&E Television Networks
Last Updated
May 27, 2025
Original Published Date
November 13, 2009

History Every Day

Sign Up for This Day in History

Uncover fascinating moments from the past every day! Learn something new with key events in history, from the American Revolution to pop culture, crime and more.

By submitting your information, you agree to receive emails from HISTORY and A+E Global Media. You can opt out at any time. You must be 16 years or older and a resident of the United States.More details: Privacy Policy | Terms of Use | Contact Us