Campaign Spot: I Luv the Guv (1952) - HISTORY

This love song to Illinois Governor Adlai Stevenson celebrates his accomplishments while taking a swipe at Eisenhower.

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Up until Eisenhower, presidential candidates used tv for 30-minute speeches only. The idea for the celebrated WWII generals spots came from Madison Avenue ad exec Rossier Reeves, who had created M&Ms Melts in your mouth, not in your hands campaign. Reeves convinced Eisenhower that short spots placed before or after popular tv shows, such as I Love Lucy, would reach more viewers.

Spiro who? In 1968, Nixon chose the governor of Maryland as his Vice President running mate.

This 1960 campaign spot makes use of JFK's relative youth and a repetitious jingle.

Similar to Convention, Nixon points out Americas major frustrations and links them to breakdowns in the Democratic leadership.

For his second run for the presidency, Nixon hired filmmaker Eugene Jones to produce ads that captured the turbulence and unrest in the nation at the time. Convention was one in a series -- mimicking the uneasy mood and tension in the US, suggesting that Nixon was the only man to bring the country together again.

One of Nixons lasting legacies was his trip to China to normalize relations between the two countries which had been cut off for 20 years. No American president had ever visited China. Nixons tip signaled a major change -- for both America and Chinas policies. And for Republicans, a huge reason to re-elect their candidate.

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