On May 20, 1873, San Francisco businessman Levi Strauss and Reno, Nevada, tailor Jacob Davis are given a patent to create work pants reinforced with metal rivets, marking the birth of one of the world’s most famous garments: blue jeans.
In San Francisco, Strauss established a wholesale dry goods business under his own name and worked as the West Coast representative of his family’s firm. His new business imported clothing, fabric and other dry goods to sell in the small stores opening all over California and other Western states to supply the rapidly expanding communities of gold miners and other settlers. By 1866, Strauss had moved his company to expanded headquarters and was a well-known businessman and supporter of the Jewish community in San Francisco.