What Does Santa Look Like?
In 1822, an Episcopal minister in New York City named Clement Clarke Moore wrote a long Christmas poem for his three daughters entitled “A Visit from St. Nicholas,” more popularly known as “’Twas The Night Before Christmas.”
Moore’s poem, which he was initially hesitant to publish due to the frivolous nature of its subject, is largely responsible for our modern image of Santa Claus as a “right jolly old elf” with a portly figure and the supernatural ability to ascend a chimney with a mere nod of his head.
Although some of Moore’s imagery was probably borrowed from other sources, his poem helped popularize the now-familiar image of a Santa Claus who flew from house to house on Christmas Eve in a sleigh led by eight flying reindeer to leave presents for deserving children. “A Visit from St. Nicholas” created a new and immediately popular American icon.
In 1881, political cartoonist Thomas Nast drew on Moore’s poem to create the first likeness that matches our modern image of Santa Claus. His cartoon, which appeared in Harper’s Weekly, depicted Santa as a rotund, cheerful man with a full white beard, holding a sack laden with toys for lucky children. It was Nast who gave Santa his bright red suit trimmed with white fur, North Pole workshop, elves and his wife, Mrs. Claus.
Santa Claus Around the World
Christkind, or Kris Kringle, was believed to deliver presents to well-behaved Swiss and German children. Meaning “Christ child,” Christkind is an angel-like figure often accompanied by St. Nicholas on his holiday missions.
In Scandinavia, a jolly elf named Jultomten was thought to deliver gifts in a sleigh drawn by goats. English legend explains that Father Christmas visits each home on Christmas Eve to fill children’s stockings with holiday treats.
Père Noël is responsible for filling the shoes of French children. In Italy, there is a story of a woman called La Befana, a kindly witch who rides a broomstick down the chimneys of Italian homes to deliver toys into the stockings of lucky children.
Santa Traditions in the United States
In the United States, Santa Claus is often depicted as flying from home to home on Christmas Eve to deliver toys to children. He flies on his magic sleigh led by his reindeer: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and Rudolph.
Santa enters each home through the chimney, which is why empty Christmas stockings—once empty socks, now often dedicated stockings made for the occasion—are “hung by the Chimney with care, in hopes that St. Nicholas soon would be there,” as Moore wrote in his famous poem.
Parents often invoke these lists as a way to ensure their children are on their best behavior. The lists are immortalized in the 1934 Christmas song “Santa Claus Is Coming to Town”:
“He’s making a list
And checking it twice;
Gonna find out who’s naughty and nice
Santa Claus is coming to town
He sees you when you’re sleeping
He knows when you’re awake
He knows if you’ve been bad or good
So be good for goodness sake!”
Rudolph the Red-Nosed Reindeer
Rudolph, “the most famous reindeer of all,” was born more than 100 years after his eight flying counterparts. The red-nosed wonder was the creation of Robert L. May, a copywriter at the Montgomery Ward department store.
In 1939, May wrote a Christmas-themed story to help bring holiday traffic into the store. Using a similar rhyme pattern to Moore’s “’Twas the Night Before Christmas,” May told the story of Rudolph, a young reindeer who was teased by the other deer because of his large, glowing red nose.
When Christmas Eve turned foggy and Santa worried that he wouldn’t be able to deliver gifts that night, the former outcast saved Christmas by leading the sleigh by the light of his red nose. Rudolph’s message—that given the opportunity, a liability can be turned into an asset—proved popular.
Montgomery Ward gave away almost 2.5 million copies of the poem in 1939. When it was reissued in 1946, the book sold over 3.5 million copies. Three years later, one of May’s friends named Johnny Marks wrote a short song based on Rudolph’s story. It was recorded by Gene Autry and sold over two million copies.
Since then, the story has been translated into 25 languages and been made into a television movie, narrated by Burl Ives, which has charmed audiences every year since 1964.