1970s-'80s: The Big Green Egg and Pellet Grills
Conventional charcoal and gas grills continued to dominate the backyard grilling market in the 1970s and 1980s, but some interesting new products and trends also emerged.
In 1974, Atlanta businessman Ed Fisher opened Pachinko House, a store in a strip mall that sold two specialty items imported from Japan: a pinball-like game called pachinko and a clay “barbecue pot” called a kamado. U.S. servicemen stationed in Japan fell in love with the kamado in the 1950s when they discovered that its sealed design cooked chicken and ribs more evenly than conventional grills. Fisher attracted customers by grilling chicken wings outside his Atlanta store.
Fisher struggled to sell his Kamado Barbecue Grills until he came up with a catchy new name in the mid-1980s. On the phone with an advertising rep from the The Atlanta Journal-Constitution, Fisher riffed on the distinctive look of his charcoal-burning Japanese grill. It was big, it was green and it kind of looked like an egg. Soon, the Big Green Egg was a fixture in Atlanta backyards and garnered an almost cultlike following nationwide (fans are called “EGGheads”).
During the 1970s oil crises, Americans looked for alternative energy sources. In 1978, Joe Traeger was working at his family’s heating business in Oregon when a visitor from a local lumber company brought him a 5-gallon bucket of compressed wood pellets made from scrap lumber. Over the next few years, Traeger developed the first pellet-burning furnaces for home heating.
As legend has it, during a fateful Fourth of July chicken cookout in 1985, Traeger stepped away from his gas grill and returned to find it engulfed in flames. Angry, he kicked the gas grill off the back deck and set out to create a better barbecue based on his pellet-furnace technology.
The first Traeger grill hit stores in 1988. But “grill” is actually a misnomer, says Moss, because the Traeger and other pellet grills cook food indirectly using smoke and heat, not flame. The grill is equipped with a hopper that feeds pellets into an electric burner to maintain a consistent temperature inside the grill, anywhere from 180 to 450 degrees Fahrenheit.
“The Traeger capitalized on the popularity of barbecue competitions, and folks bought it who wanted to do more than grill, but also the slow-and-low cooking and smoking you might do in a barbecue pit,” says Moss.
1990s-Today: George Foreman, Infrared and Griddles
Barbecue purists may scoff, but the George Foreman Grill—full name: the George Foreman Lean Mean Fat-Reducing Grilling Machine—was a 1990s cultural phenomenon. The simple electric grill press arrived just in time to capitalize on a national obsession with low-fat eating and became a kitchen staple alongside bread machines and air poppers.
But George Foreman didn’t invent the George Foreman Grill. It was the brainchild of Michael Boehm, an industrial designer working for Tsann Kuen USA, an electronics manufacturing company. In 1993, Boehm came up with an idea for an electric indoor grill press that sat at an angle, so that grease and fat would drain easily. Boehm patented his countertop grill in 1994 and sold the rights to Salton Inc., which recruited the charismatic former heavyweight boxing champ as its spokesperson. Foreman once said that he earned "much more" than $200 million over the life of his endorsement deal.
For backyard grilling, there’s a large George Foreman model on a stand, and other manufacturers sell high-end electric grills made for apartment patios and other spaces that don’t allow charcoal or gas grills.
Starting in the 1980s, world-class steakhouses like Peter Luger in New York City and Gibson’s in Chicago began cooking their steaks using a new type of infrared broiler. Pioneered by the German manufacturer Schwank, infrared broilers use a gas or electric burner to heat a ceramic plate that emits radiant heat at temperatures as high as 1,500 degrees Fahrenheit. The high temperature quickly sears the surface of meats without drying them out.
In the 2000s, infrared technology moved from commercial kitchens to backyard grills. A popular configuration is a gas-powered grill with a dedicated infrared unit for high-temperature searing or a rotisserie area heated on three sides by infrared panels.
Around 2020, flat-top griddles emerged as the latest trend in backyard grilling. The advantage of gas-heated flat-top griddles is that they can cook a wide variety of foods without worrying about flare-ups or dropping food through grill grates. Moss says that manufacturers once known for a particular type of backyard grill now sell a little of everything to meet a diversified consumer demand.
“A company like Weber doesn’t want to be known as the charcoal grill company,” says Moss. “They sell gas grills. They sell pellet grills. Now they've got the flat-top griddles. Everybody is also leaning big into wireless and ‘smart’ technology, too.” The latest grills can be monitored and controlled with smartphone apps.