On Saturday night, November 28, 1925, a Nashville, Tennessee, radio station owned by an insurance company debuted a down-home variety show called “WSM Barn Dance.” Over a crackly radio signal, it broadcast live musical performances that were raw, homemade and twangier than anything heard on the airwaves before. Later rechristened the “Grand Ole Opry”—announcer George D. Hay’s sly nod to the classical music program that preceded it—the show became the most influential institution in country music.
“It is a living example of Americana, a place that does celebrate those old core values of home, family, faith, resilience and a focus on working-class, rural and small-town American life,” says country music journalist Alanna Nash, who has written biographies of Elvis Presley and Dolly Parton. “I don’t know that there’s any other entertainment genre or venue that does that.”
The Opry is a radio show, a tourist attraction and a brand—rooted in both tradition and reinvention. It has welcomed entertainers ranging from Appalachian-style fiddler Roy Acuff to cornpone humorist Minnie Pearl to outlaw innovator Johnny Cash. Few stages inspire such reverence from performers and fans alike—a veneration reinforced by the look and feel of its longtime home, Nashville’s Ryman Auditorium, a red-brick former church that housed the Opry from 1943 to 1974. Even today, at the current Opry House at Opryland, artists perform on a circle of wood from that old Ryman stage that’s been embedded on the floor.