When the Diners Club card launched in 1950 as the first universal credit card, the concept was so new that the company had to teach consumers how it worked. "Your Diners' Club Card is a master credit card at these and one hundred other superb eating places in the metropolitan New York area, Chicago and other key cities," read an early newspaper ad. "Receive one monthly statement reflecting all charges."
Commercial banks got into the credit card business in the 1950s, pioneered by the BankAmericard, the first plastic credit card issued by Bank of America in 1958.
Before Banks, Charge Accounts and Installment Plans
As early as the turn of the 20th century, American retail stores began offering charge accounts to regular customers so they could shop on credit. These early credit accounts—often identified by a metal token or fob with the store’s name and account number—did not charge interest. The expectation was that the customer would pay the full balance of the charge account every month.
Installment plans—in which big-ticket items were paid for over months or even years without interest—were also popular. In 1930, Sears, Roebuck & Company opened up its entire catalog to installment payments, and by 1940 more than 30 percent of Sears catalog sales were on installment.
Before World War II, retailers of all kinds offered interest-free charge cards, including gas stations, railroads and even airlines. In 1934, American Airlines issued the Air Travel Card, a metal charge card that came with a 15 percent discount on airline tickets.
In 1948, a group of department stores in New York City teamed up to offer Charga-Plates—embossed metal plates the size of dog tags—that could be used to buy items on credit at any of the participating stores.