BankAmericard, the First True Credit Card
In the 1950s, most American banks were small, local institutions that primarily served business customers, but Bank of America was different. The California-based bank had more than 800 branches across the state by 1958, and it did brisk business in consumer lending, financing mortgages and car loans. Bank of America was also one of the first banks to invest in mainframe computers and extensive telephone networks to manage its accounts and process transactions.
In 1958, more than 2 million Bank of America customers in California received a surprise gift in the mail—a plastic BankAmericard. The BankAmericard was the first "true" credit card in the sense that cardholders were charged interest for unpaid balances carried month to month.
Unfortunately, many consumers didn’t understand that their new “free” credit card charged interest. Bank of America initially suffered significant losses as cardholders defaulted on payments, but the bank didn’t give up on its credit card business. Bank of America wanted to expand its customer base beyond California, but federal regulations at the time restricted banks to doing business within their state.
Bank Cards Go Global with Visa and MasterCard
To get around federal regulations, Bank of America struck deals with banks in other states (and abroad) to license the BankAmericard name starting in 1966. Then, in 1970, Bank of America divested its ownership of the BankAmericard and formed an independent venture called National BankAmericard Inc. No longer encumbered by geographic restrictions, the credit card was available nationally and internationally. In 1976, National BankAmericard, Inc. changed its name to Visa.
Other banks followed the same business model. In 1966, a consortium of New York banks teamed up to compete with Bank of America. The newly created Interbank Card Association (ICA) grew over the next decade to strike deals with more U.S. and foreign banks. In the late 1970s, the ICA rebranded itself as MasterCard International.
Still, credit card purchases made up a very small percentage of total sales in the 1960s and 1970s because they were expensive to process. Before payments were computerized, businesses had to verify every credit card transaction over the phone and then send paper copies of the receipt to the card issuer to collect payment. This took up valuable time, so most businesses charged customers a fee to pay with a credit card. The fee was enough to discourage many people from paying with plastic.
Credit Card Regulations to Protect Consumers
In 1965, fewer than 70 U.S. banks issued credit cards. By 1970, there were 1,200. Following the lead of Bank of America, banks mailed tens of millions of unsolicited credit cards to their customers. Congress banned mass mailings of credit cards in 1970 and passed other regulations to protect consumers.
The Truth-in-Lending Act (1968), the Fair Credit Reporting Act (1970) and the Fair Credit Billing Act (1974) all helped to safeguard the growing consumer credit market. The federal government also issued a temporary ban on consumer surcharges for credit card purchases in 1976, making them more affordable. (Surcharges returned in 2013 after a protracted lawsuit.)
Incredibly, it wasn't until 1974 that women had the same rights as men when it came to credit cards. Before the Equal Credit Opportunity Act (1974), single women often needed a male co-signer (e.g. a father or brother) to apply for a credit card. Married women not only needed their husband’s signature to obtain a card, but the card was issued in his name (“Mrs. John Smith”) and was tied to his credit history.