On January 17, 1995, the Los Angeles Rams announce they are leaving Southern California after 49 years and moving to St. Louis. The team, which reportedly lost $6 million in 1994, is lured to Missouri with a package that includes a new $260 million stadium and a $15 million practice facility.
The Rams’ move, which came seven years after the NFL’s Cardinals (1962-87) left St. Louis for Phoenix, was led by then-majority owner Georgia Frontiere and minority owner Stan Kroenke. St. Louis' competitors for the franchise were Baltimore and Anaheim, California.
After the decision, Frontiere—who was born in St. Louis—told reporters: “I’m overwhelmed. I don’t think I’ve been this happy since the last game we won.”
The Rams were competitive throughout the 1970s and 1980s, but the team declined in the 1990s. From 1991-94, the team finished last in the NFC West.
After struggling in St. Louis during their first four seasons, the Rams had an unexpected season for the ages in 1999. Led by NFL Most Valuable Player, Kurt Warner, they finished the regular season with a 13-3 record and defeated the Tennessee Titans, 23-16, in the Super Bowl. Warner started the season as a backup to quarterback Trent Green, who suffered a season-ending knee injury in the preseason.
In 2016, the Rams moved back to Los Angeles—a move spurred by majority owner Kroenke, who had purchased land in Inglewood, California for a new stadium. In 2017, St. Louis sued Kroenke and the NFL over the move to Los Angeles. In 2021, the lawsuit was setted for $790 million.